Obstacles to the development of the grape value chain in Hamedan province

Hamedan province, as one of the main grape production hubs in Iran, faces several obstacles in the value chain. These obstacles include the production stage, processing, marketing, and export, and have affected sustainable development. Therefore, the present study was conducted with the aim of improving productivity in the grape value chain of Hamedan province. Data were collected in the form of documents and surveys from chain players in 1403. The results showed that the most important obstacles to the development of the grape value chain include the lack of processing factories with a score (0.088), the lack of a strong syndicate with a score (0.088), and the lack of appropriate sorting and packaging in the supply of a score product (0.088). Technical obstacles include the insufficient use of modern technologies in grape production (such as quality control systems and advanced machinery); lack of specialized training for grape growers in the field of new cultivation methods, grape pests and diseases; Organizational and support barriers such as lack of coordination between chain members and poor human resource management, lack of investment in the chain due to lack of financial incentives and appropriate banking facilities for grape growers; market and export barriers such as packaging problems, lack of strong branding and non-compliance with international standards and price fluctuations; social barriers such as lack of awareness; cultural problems and technological barriers such as deficiencies in implementing information and communication technology strategies. Therefore, it is suggested that the processing industries be strengthened with the participation of the private sector and international marketing through improved packaging, obtaining health certificates and developing local brands.